About Responsive

About the Role

Responsive is looking for a hands-on, analytically sharp, and highly collaborative Senior Performance Marketing Specialist to own and grow our digital paid marketing channels globally. This is not a purely strategic or managerial role: we are looking for someone who is equally comfortable developing an investment thesis and getting into the weeds of campaign execution, conversion tracking, and channel optimization.

You will work closely with SEO, web, product marketing, brand, marketing operations, sales development, and finance. You will report to the VP of Growth and interact regularly with sales and marketing leadership up to the CMO and CRO level.

This role sits at the intersection of technical depth, commercial judgment, and cross-functional influence. The right candidate thrives in ambig

Essential Functions

Execute on paid marketing strategy and channel investment

• Partner with leadership to develop and maintain an investment thesis across digital channels, balancing short payback periods with longer-term awareness and brand-building objectives

• Define key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiences

• Actively evaluate new channels and formats and make data-driven decisions on where to invest

Execute and optimize campaigns across channels

• Own day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms

• Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals

• Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable

• Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows

Drive performance analytics and insight

• Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholders

• Build and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiency

• Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segments

Manage budgets with commercial discipline

• Allocate and reallocate paid media budgets across channels to achieve pipeline targets at an attractive payback

• Partner with Marketing Ops and Finance during planning cycles to define and defend budget needs

• Treat every dollar as if it were your own: default to skepticism, require evidence before scaling, and move quickly when something is working

Collaborate across the go-to-market team

• Work closely with SEO and web to ensure paid and organic strategies are coordinated and mutually reinforcing

• Partner with product marketing to ensure messaging in ads reflects current positioning, competitive context, and ICP priorities

• Coordinate with sales development to align on lead quality expectations, follow-up velocity, and event-related campaign support

• Engage regularly with marketing ops on tracking, attribution, and data quality

• Bring channel performance data into exec-level conversations in a way that is clear, credible, and decision-ready

Knowledge & Skills

Technical fluency

• Track record of managing paid marketing at the campaign execution level, not just overseeing others who do

• Strong working knowledge of conversion tracking, attribution, and tag management (Google Tag Manager, GA4, Salesforce integration)

• Hands-on experience with AI productivity tools such as Claude, Cursor, or similar, and a demonstrated habit of using them to move faster and do more with less

• Comfort working with data in spreadsheets or BI tools; ability to build and interpret dashboards without relying on a dedicated analyst

• Familiarity with Clay or similar data enrichment and automation tools is a strong plus

Commercial and analytical skills

• Fluency with digital marketing profitability frameworks: CAC payback, LTV:CAC, cost-per-SQO, pipeline contribution by channel

• Ability to build a business case for channel investment and defend it with data

• Strong instinct for signal vs. noise: knows when to act on early data and when to wait

Collaboration and communication

• Exceptional written and verbal communication skills, including the ability to explain technical concepts to non-technical audiences

• Experience presenting digital marketing strategy and performance to executive audiences, including CMO, CRO, or VP-level stakeholders

• Genuine appetite for cross-functional work: this role touches nearly every part of go-to-market and requires someone who builds trust quickly and follows through

• Low ego, high standards: able to push back constructively and advocate for the right thing without being territorial

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)

• At least 5 years of relevant, hands-on experience in digital or performance marketing

• B2B SaaS experience strongly preferred

• Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display

Additional Information

What we offer:

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $75,000–$85,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values:

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!