About Responsive

About the Role

As the Marketing Specialist, Americas, you’ll support the creation and acceleration of new business pipeline for Responsive’s Enterprise and Major segments.

Reporting to the Senior Manager, High-Touch Growth Marketing (Enterprise & Major Accounts), you’ll help execute high-impact account-based marketing (ABM) and personalized engagement programs that connect Responsive to our most strategic prospects and customers.

This collaborative role bridges Marketing and Sales, focusing on flawless program execution across channels such as high impact events and experiences, targeted digital touchpoints, gifting and direct mail. You’ll bring creativity, attention to detail, and strong coordination skills to ensure every campaign delivers a premium experience and supports sales momentum.

Your success will be measured by the impact of your contributions to sales-qualified opportunities (SQOs) and ARR pipeline growth within Enterprise and Major accounts.

Essential Functions

• Lead the planning and delivery of multi-channel ABM campaigns for target accounts, collaborating with Sales on account selection and quarterly engagement strategies that drive meaningful connections and pipeline opportunities.

• Design and implement innovative personalized engagement programs - including direct mail, events, and strategic gifting - ensuring smooth execution from kickoff to follow-up.

• Partner with Sales and RevOps to drive account-specific marketing plays and ensure marketing activities align with active opportunities and account plans.

• Coordinate with Brand/Creative, Events, and external vendors to produce campaign assets and experiences that are on-brand and drive engagement from our target accounts.

• Monitor campaign performance and report on engagement and pipeline impact, applying learnings to continuously improve program outcomes.

• Help document campaign processes and contribute ideas to improve scalability, efficiency, and team collaboration.
  
  

Knowledge, Skills, Qualifications

• 8+ of experience in B2B marketing, demand generation, field marketing, or ABM, ideally in a SaaS or enterprise environment.

• Demonstrated ability to manage campaign logistics, timelines, and deliverables with precision and accountability.

• Experience delivering high-touch, integrated marketing campaigns across offline (direct mail, events, gifting, OOH) and digital channels.

• Strong organizational and project-management skills with excellent attention to detail.

• Experience collaborating with cross-functional partners.

• Data-driven mindset with basic familiarity in campaign tracking and reporting tools such as Salesforce and Hubspot; familiarity with tools like Qualified and Clay is a plus.

• Proactive communicator with a creative and solutions-oriented approach.

Success Metrics (first 12 months)

• Deliver New Business SQO + ARR pipeline goals for the Enterprise and Major segment in close collaboration with the relevant AE+SDR pods.

• Drive pipeline velocity to accelerate the Enterprise/Major new business deal cycles

• Generate expansion pipeline from existing accounts in partnership with the Account Management team

• Build strong partnerships with Sales, Product Marketing, and Brand/Creative teams and receive positive feedback about the quality of the collaboration

• Successfully execute multiple high-touch campaigns with strong internal alignment and positive sales feedback.

• Deliver accurate and consistent campaign reporting to inform optimization.

• Support the development of scalable workflows for campaign coordination and vendor management.

• Build strong partnerships with Sales, Product Marketing, and Brand/Creative teams.

Additional Information

• Reports to: Senior Manager, High-touch Growth Marketing (Enterprise & Major Accounts)

• Key partners: Enterprise/Major Sales leadership, Product Marketing leadership (new Dir. Enterprise PMM TBH), Brand/Creative, RevOps

What We Offer

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $95-120K. This does not include bonus or benefits. Our recruiting team will provide details on the applicable range based on your location during the hiring process. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. 

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values:

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!