About Responsive

About the Role

The Manager or Senior Manager, Integrated Marketing will lead the strategy, planning, and execution of integrated campaigns that bring Responsive product narratives and ICP priorities to market. This role turns Product Marketing and Content Marketing strategy into coordinated, measurable programs across paid media, outbound and ABM motions, email and customer nurture, webinars, podcasts, G2, and other owned and partner channels.

You will lead the Integrated Marketing team, including paid media and performance marketing contributors as well as customer communications and nurture programs. You will set campaign priorities, create clear cross-functional operating rhythms, and ensure every program has a cohesive audience, narrative, channel plan, and measurement framework. You will report to the Director of Growth & Monetization.

Essential Functions

Lead Integrated Campaign Strategy and Planning

• Own the quarterly integrated campaign roadmap, aligned to product narratives, ICPs, market priorities, and pipeline goals

• Translate positioning, launches, and content themes into campaign briefs that define the target audience, insight, message, offer, channel mix, customer journey, success metrics, and follow-up motion

• Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective; ensure paid, owned, outbound, and field motions reinforce one another

Lead and Develop Integrated Marketing

• Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build capability, accountability, and a high-performance team culture

• Set clear priorities and decision rights across the team, balancing always-on programs with strategic launches and campaign experiments

• Develop scalable planning, briefing, production, and campaign-review processes that improve speed, quality, and cross-functional visibility

Measurement, Insights, and Optimization

• Own campaign performance reporting across engagement, pipeline, conversion, and efficiency metrics; turn results into recommendations that improve future investment and execution

• Partner with Marketing Operations, Sales, and Revenue Operations to establish trusted attribution, audience, and funnel reporting

• Assess program risk, dependencies, and resourcing needs early; proactively resolve issues that could affect campaign quality, timing, or business impact

• Build test-and-learn plans with clear hypotheses, measurement criteria, and decisions about what to scale, refine, or stop

• Partner with ABM on core campaigns and targeted-account plays, ensuring account insights, personalization, and sales follow-up are integrated into campaign design

Collaborate Cross-Functionally

• Partner closely with Product Marketing and Content Marketing to carry product narratives consistently from strategy through activation and nurture

• Work with Brand, Creative, Field and Events, Sales, Customer Success, and Marketing Operations to coordinate complex, high-impact programs across teams

• Act as a trusted advisor on campaign strategy, channel mix, and go-to-market execution, influencing functional decisions across marketing and adjacent teams

• Represent Responsive thoughtfully in relevant external marketing communities, partners, or events when appropriate

Knowledge & Skills

• An integrated marketer who can connect product narratives and ICP insight to a complete campaign and buyer journey

• A strategic, data-informed leader with strong business acumen and the ability to balance pipeline impact, customer experience, and long-term brand demand

• An advanced project and program manager who can lead complex initiatives with multiple teams, dependencies, and deadlines

• Experienced in change management and in creating operating models that bring clarity, accountability, and momentum to cross-functional work

• A clear, persuasive communicator with high-level presentation skills and the ability to influence senior stakeholders

• Skilled in risk assessment, prioritization, and resource management

• A thoughtful people leader with effective mentoring and coaching skills who cultivates a positive, inclusive team culture

• Comfortable working across paid media, lifecycle and email nurture, webinars, podcasts, review sites, and ABM collaboration; deep channel specialization is not required in every area

Qualifications

• 10+ years of B2B marketing experience, including meaningful experience leading integrated campaigns across paid, owned, and nurture channels

• 2+ years of people leadership, team lead, or substantial program leadership experience; demonstrated success developing junior team members

• B2B SaaS experience strongly preferred

• Demonstrated experience partnering with Product Marketing, Content, ABM, Sales, Marketing Operations, and Creative or Brand teams

• Strong analytical fluency with campaign, funnel, pipeline, and efficiency metrics

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Additional Information

What we offer:

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $120,000–$160,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX, Portland, OR, and San Fransisco CA will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values:

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!