Senior Manager - Digital Marketing & ABM

About Responsive

Responsive is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Nearly 2,000 customers including 25 of the Fortune 100 have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io.

About the Role

As a key member of our Growth team, you will own and execute marketing programs that engage and convert high-value accounts. You’ll collaborate cross-functionally to develop multi-channel strategies to drive pipeline and revenue growth, enhance personalized marketing efforts, increase customer acquisition, and optimize CAC efficiency.

Essential Responsibilities

• Design, implement, and optimize multi-channel ABM campaigns across email marketing, events, and digital advertising to engage target accounts throughout the buyer journey.
• Utilize predictive analytics and scoring models to prioritize high-value accounts, tailoring messaging to key buying groups in ways that differentiate our solutions.
• Manage paid media on LinkedIn, Meta, and other industry channels, while piloting new vendors and creative strategies to fuel acquisition.
• Manage review site strategies on platforms such as G2, Capterra, GetApp, and Software Advice to enhance our presence.
• Craft compelling messaging and copy for landing pages, emails, ads, and outreach sequences in collaboration with Sales, Marketing, and customer success teams.
• Develop tailored campaigns for each account segment, ensuring relevance and resonance with target audiences.
• Develop scalable ABM playbooks for global sales teams, covering account mapping, personal development, target account selection, content strategy, and channel optimization.
• Foster cross-functional alignment by partnering with the sales and marketing team to conduct in-depth research and align with GTM priorities.
• Measure and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and meeting conversions, pipeline contribution, and revenue impact.
• Candidates must be flexible and willing to work in alignment with US hours. The role demands the ability to balance schedules between IST and US time zones to ensure effective collaboration with global teams.
   

Education

• BA/BS degree or equivalent work experience.

Experience

• A minimum of 10 to 12 years of experience in demand generation, managing PPC campaigns, and executing Account-Based Marketing strategies, with a strong background in B2B technology.

Knowledge, Ability & Skills

• Proven success in driving growth at a B2B company with a deep understanding of digital marketing strategies.
• Expert in ABM technologies, predictive analytics, and audience segmentation.
• Proficient in working with 6sense, Salesforce, Hubspot, CMS, and GA4.
• Strong analytical skills with a focus on tracking, analyzing, and optimizing performance.
• Self-motivated, results-driven, and able to work independently as well as in a team environment.