Director- Scaled Growth Marketing

About Responsive

About the Role

Responsive is seeking a Director of Scaled Growth Marketing to drive pipeline creation and lifecycle engagement across our Commercial segment (SMB + Mid-Market). This leader will own the strategy and execution of Responsive’s scaled growth engine, generating inbound demand, accelerating adoption of Responsive Lite and Flywheel, and expanding accounts efficiently at scale.

Reporting to the VP of Growth, the Director will collaborate closely with Product Marketing, Sales, Customer Success, Alliances, and Brand/Creative to deliver integrated campaigns that fuel Responsive’s fastest-growing business unit.

Essential Functions

• Own Commercial Pipeline Targets (SMB + Mid-Market)

  • Lead marketing programs that deliver new business SQOs and pipeline for SMB-focused and new PLG products.

  • Partner with RevOps to define funnel metrics and track attribution across channels.

• Design and Execute Scaled Campaigns

  • Run multi-channel inbound programs (SEO, paid search, review sites, outbound email, nurture flows) to drive efficient pipeline at scale.

  • Develop onboarding and adoption campaigns that accelerate time-to-value for self-service customers.

  • Partner with the Creative and Integrated Marketing teams to align on creative campaign strategy, content creation needs, and channel orchestration.

• Persona-Based Campaigns

  • Build and scale campaigns targeting priority personas in the Commercial motion.

  • Collaborate with Product Marketing to ensure messaging and offers resonate with each persona segment.

  • Identify relevant channels to reach priority personas at each step of the intent formation process.

• Cross-Functional Leadership

  • Act as the connective tissue between Growth, Product Marketing, Sales, Customer Success, Alliances, and Brand/Creative.

  • Ensure alignment of campaigns with product launches, customer journey milestones, sales plays and partner motions.

• SEO, GEO, and Content Accountability

  • Own accountability for pipeline outcomes driven by SEO, GEO, and content marketing.

  • Partner with the Web SEO/GEO Center of Excellence for technical execution and optimization.

  • Ensure alignment between content, SEO, and growth priorities to maximize SQO impact.

• Test and Scale New Channels

  • Pilot and evaluate emerging growth levers (podcasts, OOH, direct mail, community sponsorships) to identify scalable demand sources.

  • Scale programs that deliver consistent ROI.

Knowledge & Skills

• Growth, demand generation, and lifecycle marketing (within B2B SaaS)

• Creating pipeline at scale through digital channels (review sites, SEO, AI-driven search, new media)

• Product-led marketing strategy and execution

• Persona-driven campaigns, onboarding, lifecycle, and nurture automation

• Cross-functional collaboration (Product Marketing, Sales, Customer Success, Alliances, etc.)

• Data analysis — funnel metrics, ROI/CAC payback modeling, marketing attribution

• Strategic and operational execution (able to zoom out and execute precisely)

• Creative problem-solving and idea development (challenging assumptions, stretching ideas)

• Team management and leadership (campaign managers, specialists, contractors)

Qualifications

• 8+ years of experience in growth, demand generation, or lifecycle marketing within B2B SaaS (ideally SMB/PLG exposure)

• Proven track record of generating pipeline at scale

• Bachelor’s degree (required)

• MBA (preferred)

Additional Information

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $175,000-$225,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits. 

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

📈 401k with company matching

📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions

🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement

✈ 4 week sabbatical after 5 years of service

🍀 Mental Wellness Program (EAP) to support your well-being and self-care

🍹 Team events, such as happy hours, off-sites, and team building events

❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values:

Delight customers

We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.

Be agile & nimble

At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.

Get it done

Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.

Give back time

Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.

S4

We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!